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Gymshark’s first physical store on Regent Street
The long-awaited Gymshark store opened late last year on Regent Street. The 18,000 sq ft store, features a fitness studio and juice bar as well as showcasing its merchandise and clothing. The store has been let from the Crown Estate on a 10-year lease and has a strong community focus. The experiential concept has been designed to make gym-based exercise more accessible.
Milan sees the launch of the first-ever Tommy Hilfiger café
Tommy Hilfiger has launched ‘Tommy’s Café in Porta Venezia, Milan – it’s first-ever venture into F&B. The café is located next door to its store and features materials made from recycled fabrics for the furnishings and state-of-the-art appliances.
Swiss brand ‘On Running’ opens first flagship European store in London
On Running has opened its first European flagship store on Regent Street. The inspiration behind the three-storey store design comes from a science museum and will offer an ‘immersive, tech-driven approach to in-person shopping.’ The store interior has been designed to reflect, what the brand believes, running in London looks like and features floors made from paving stones and natural clay walls. Gait cycle analysis technology will be available for shoppers to determine the best pair of running shoes.
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