Samantha Saunders joined Avison Young in 2016 and currently serves as the Regional Marketing Director for the South Region. Based in Atlanta, Georgia, she leads marketing initiatives across five markets, including Florida, Georgia, North Carolina, South Carolina and Tennessee, overseeing marketing operations in 15 offices. In this role, Samantha manages the development and execution of regional marketing strategies, ensuring consistency in branding and messaging while furthering connectivity across offices and teams through technology, tools, and best practices. She also focuses on business development by supporting and managing business pursuits and aligning marketing efforts with the firm’s broader objectives.