Where Are the Weights? The Buildings That May Lose Deals Over the Absence of a Gym.

In a world where the employee experience has become the heartbeat of the modern workplace, gyms, pilates studios, and rooftop yoga decks are no longer considered luxuries — they’re the standard. This trend is accelerating in Israel as well, in line with shifts in lifestyle and workplace expectations.

Just before the holiday, I went on a tour of the greater Tel Aviv area with a company looking for approximately 7,300 sqm of office space. We visited three buildings: two had plans for onsite gyms accessible to tenants, while the third had no fitness facilities in the works.

Irit, the company’s Chief People Officer, immediately ruled out the third building

A simple example that says it all.

As part of the global wellness movement, and efforts to enhance employee experience and encourage return-to-office, an onsite gym has become as essential as LEED certification, proximity to public transit, or robust building amenities.

At Avison Young Israel, we see the value of fitness facilities in office buildings through multiple lenses.

Enhancing the asset's value

• Creating a competitive edge to attract high-quality tenants
• Tenant retention and increased occupancy
• Positioning the building as innovative and dynamic
• Branding the property as modern or "wellness-oriented"
• Improving employee experience and meeting the needs of Millennials and Gen X
• Building a sense of community among tenants through shared workouts

We recently welcomed a real champion to our team of real estate professionals — an expert who has developed, launched, and operated gyms in the past.

We’d love to grab an isotonic drink and run with you through the full A-to-Z of how to approach fitness spaces — whether at the building level or tailored to your company’s needs.

Commercial real estate in Israel

Vitania Ltd. and Amtsor Ltd. entered into a non-binding, in-principle outline for conducting negotiations and a period of exclusivity regarding the demolition of the existing buildings on the land they own at 10 Hasednaot Street, Herzliya, and the establishment of a new project zoned for employment, residences and commerce with a surface area of approximately 58,000 square meters to be built on the land, as well as additional uses as agreed upon by the parties.

Israel-Canada (T.R.) Ltd. has completed a transaction to acquire the Brown Hotels operation for approximately NIS 130 million.

Commercial real estate overseas

A Cambodian company owned by (Y.Z.) Quinco Ltd. has entered into an agreement to sell approximately 6 dunams of land owned by the company in Cambodia for US$5.9 million.

A subsidiary of the Property and Building Company Ltd., which owns the 10 Bryant Tower in Manhattan, New York, has signed a lease agreement with an American corporation from the Amazon group, according to which the corporation will lease approximately 30.5 thousand square meters for a 15-year lease period, for $29.5 million per year.

Real estate in the headlines

We embrace, rejoice and wish success to Idan Tzur-Magen on his joining our team of professionals.

Congratulations to our friend Itay Reshef on his appointment as CEO of the Azrieli Center Tel Aviv.

Modi's spearhead on Trump, logistics, Jerusalem and Petah Tikva (The Marker).

Guy Amosi: 'The 5-6 largest companies in the field are well-stocked with cash and less sensitive to this pressure' (Calcalist).